Amazon Toys Compliance Checklist 2026

Toys & Games · United States · Compliance Checklist

Toys are regulated consumer products. Here is the 2026 pre-launch compliance checklist.

Marketplace note (United States): Strict claims enforcement by the FTC and Amazon; FDA oversees cosmetics and pet products, CPSIA governs toys.

US: CPSIA + ASTM F963

Lead limits, phthalate limits, and third-party testing against ASTM F963 are required; a Children's Product Certificate (CPC) must back the listing.

EU: Toy Safety Directive 2009/48/EC + CE

Toys need CE marking, EN71 testing, and a Declaration of Conformity; the EU GPSR (Dec 2024) adds labeling and traceability duties.

Small parts & battery safety

Small-parts warning for under-3; button-cell batteries need secure compartments and warnings (US Reese's Law, EU).

Country of origin & labeling

Accurate origin labeling; EU textile/toy labeling rules apply.

Frequently asked questions

Is a CPC required to sell toys on Amazon US?

Yes — a Children's Product Certificate based on third-party testing is required for toys; Amazon can request it.

What is the small-parts warning?

For toys with small parts, 'Choking Hazard - Small Parts. Not for children under 3 yrs' is mandatory in the US.

Do battery toys need special warnings?

Yes — button-cell batteries must be secured and warned against (Reese's Law in the US, similar EU rules).

How do I check before launch?

Paste the ASIN or draft copy into a compliance scanner that flags missing certifications, age grading, and hazard warnings.

Free check: Paste your ASIN or draft copy for a free preliminary compliance check — we flag risky claims and category issues in seconds, before Amazon suppresses your listing.

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United States-specific compliance notes

Selling on amazon.com (USD) means these local rules apply in addition to Amazon's global listing policies:

U.S. listings must comply with CPSIA for children's products (third-party testing + tracking-label requirement) and FDA rules for cosmetics/ supplements sold as 'wellness'.
Prop 65 (California) requires a clear warning if the product contains listed chemicals above threshold — many apparel and electronics SKUs trigger it.
Amazon's 'Made in USA' claim is enforced by the FTC: you need competent substantiation that all or virtually all of the product is U.S.-made.

Toys note: For toys, age-grading and small-parts warnings are strictly enforced; missing CHOKING HAZARD labelling is an instant removal.

Run a free amazon.com compliance check to flag these before Amazon suppresses your listing.

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