Amazon Toys Compliance Checklist 2026

Toys are regulated consumer products. Here is the 2026 pre-launch compliance checklist.

Marketplace note (Germany): German-language listings recommended; CE marking and the EU GPSR (effective Dec 2024) apply. Cosmetics need CPNP notification; toys need CE/EN71.

US: CPSIA + ASTM F963

Lead limits, phthalate limits, and third-party testing against ASTM F963 are required; a Children's Product Certificate (CPC) must back the listing.

EU: Toy Safety Directive 2009/48/EC + CE

Toys need CE marking, EN71 testing, and a Declaration of Conformity; the EU GPSR (Dec 2024) adds labeling and traceability duties.

Small parts & battery safety

Small-parts warning for under-3; button-cell batteries need secure compartments and warnings (US Reese's Law, EU).

Country of origin & labeling

Accurate origin labeling; EU textile/toy labeling rules apply.

Frequently asked questions

Is a CPC required to sell toys on Amazon US?

Yes — a Children's Product Certificate based on third-party testing is required for toys; Amazon can request it.

What is the small-parts warning?

For toys with small parts, 'Choking Hazard - Small Parts. Not for children under 3 yrs' is mandatory in the US.

Do battery toys need special warnings?

Yes — button-cell batteries must be secured and warned against (Reese's Law in the US, similar EU rules).

How do I check before launch?

Paste the ASIN or draft copy into a compliance scanner that flags missing certifications, age grading, and hazard warnings.