Customers read the description for reassurance; lead with the outcome.
Weave keywords naturally
One or two search terms, no repetition; stuffing the description hurts readability, not just compliance.
Stay claim-compliant
The same banned/unverifiable-claim rules apply to the description as to bullets.
Pre-check the copy
Run the full listing (incl. description) through ListingGood's free scan before publish.
Free check: Paste your ASIN or listing text for a free preliminary compliance check — we flag risky claims and category issues in seconds, no login required.