'Keeps drinks cold 24h' beats 'Double-wall vacuum'. Customers scan; the payoff must be first.
Spread keywords naturally
Use 2–3 search terms across bullets; don't repeat the title verbatim. Natural reads better and avoids stuffing flags.
Avoid medical/absolute claims
'Relieves pain', '100% effective', 'cures' are high-risk without proof. Rephrase to features you can substantiate.
Pre-check before publish
Run bullets through a compliance scan (ListingGood) to catch risky claims and banned words.
Free check: Paste your ASIN or listing text for a free preliminary compliance check — we flag risky claims and category issues in seconds, no login required.