How to Write an Amazon Title That Ranks (2026 formula)
Lead with the high-intent keyword
Put the primary search term near the front (brand + product type + key attribute). Avoid keyword stuffing — Amazon's algorithm and customers both penalize it.
Respect per-marketplace length
US allows up to 200 characters but mobile truncates ~80; DE/FR/JP have their own norms. Keep the core readable before the cut-off.
Claims that trigger removals
Skip unverifiable superlatives ('#1', 'best') and health claims ('cures', 'anti-aging' for non-certified items). These invite suppressions.
Use the free pre-check
Before publishing, run your title through a compliance scan (ListingGood) to catch banned words and risky claims in seconds.
Free check: Paste your ASIN or listing text for a free preliminary compliance check — we flag risky claims and category issues in seconds, no login required.