Amazon's automated policy enforcement has tightened; a single unverifiable claim or category mismatch can suppress a listing overnight. A pre-launch check is cheaper than a POA.
Banned and restricted words, unverifiable claims (e.g. 'FDA-approved' without basis), category fit, image-rule violations, and marketplace-specific rules (CE/GPSR for the EU).
When a suppression happens, a tool that drafts a Plan of Action from your case details (ListingGood) recovers the listing far faster than starting from a blank page.
ListingGood's pre-check is free with no login; deeper scans and POA drafting use a star allowance on a low monthly plan. Most research suites charge but don't pre-check compliance.