Bullet examples that are both persuasive and compliant for toys.
Marketplace note (France): French-language expected; DGCCRF enforces consumer law and EU regulations apply to cosmetics and toys.
State the age and safety clearly
Example: Safe for ages 3+ — meets ASTM F963 and CPSIA standards with non-toxic, BPA-free materials.
Lead with the play value
'120 pieces let kids build 5 models and sparks STEM creativity' beats a vague 'fun toy'.
Avoid overclaims
Skip 'makes your child smarter'; use 'encourages problem-solving skills'.
Frequently asked questions
Can I say 'non-toxic'?
Only if the product meets the applicable safety standard (ASTM F963 / EN71); otherwise cite the specific certification.
How many bullets for a toy?
Five bullets, each benefit- and safety-led, under ~200 characters.
Should choking hazard be in bullets?
Yes, prominently, for any product with small parts.
Free check: Paste your ASIN or draft copy for a free preliminary compliance check — we flag risky claims and category issues in seconds, before Amazon suppresses your listing.