A pet title should name the animal, the product, and the benefit without drifting into medical claims.
Marketplace note (Japan): Japanese required for compliant listings; cosmetics need Japan cosmetic notification, toys need the ST Mark / Toy Safety Standard.
The structure
Brand + Animal + Product + Key Benefit + Size/Count. Example: PetLab Joint Care Chews for Dogs 90ct - Glucosamine for Hip & Mobility Support.
Keep benefits descriptive, not therapeutic
'Supports mobility' is fine; 'treats arthritis' is a drug claim.
Size and count matter
Buyers filter by count and weight; include them.
Frequently asked questions
Can the title say 'hip & joint'?
Yes as a descriptive benefit; avoid 'cures', 'treats', 'heals'.
Free check: Paste your ASIN or draft copy for a free preliminary compliance check — we flag risky claims and category issues in seconds, before Amazon suppresses your listing.