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PRE-PUBLISH CHECKLIST

Amazon Listing Compliance Checklist

Updated 2026 · Avoid takedowns & suppression

Most Amazon takedowns are preventable. They come from a small set of repeat mistakes — banned claims, wrong category, missing safety attributes — that a 5-minute check catches before publish. Use this checklist, then run the free ListingGood compliance check as a final pass.

Title & bullets

  • No medical / cure claims ("cures", "treats", "FDA-approved" unless qualified).
  • No promotional superlatives ("best", "100%", "guaranteed", "#1").
  • No trademarked brand names you don't own (e.g. "fits iPhone" is fine; "iPhone case" as a product name is risky).
  • No pricing or time-limited language in the listing ("on sale", "50% off").
  • Every claim is substantiated or removed.
  • Category & discoverability

  • Product is in the most specific correct category — category mismatch hides it from its real demand.
  • Key attributes (size, color, material, compatibility) are filled, not left default.
  • Backend search terms don't repeat words already in the title/bullets.
  • EU / GPSR (if selling in DE/FR/ES/IT)

  • GPSR responsible-person and manufacturer details present.
  • Battery / PPWR attributes declared where applicable (2026 rules).
  • Age-grading and warning labels correct for the product type.
  • Safety documents reachable from the listing.
  • Images & description

  • Main image follows Amazon's pure-white-background rule.
  • No text, logos, or badges on the main image that violate image policy.
  • Description uses real HTML / A+ content, no broken claims.
  • The 60-second final pass

    Paste your title + bullets into ListingGood's free check. It returns a compliance-health score and an AI-readability score — the two things Amazon's systems judge your listing on. Fix every flagged word, then publish.

    Already live and worried? If a listing is already suppressed or you got a notice, jump to the POA writing guide or use the Appeal & Review tool to draft a Plan of Action.
    Run free compliance check →

    Related: Compliance red lines · Banned words list · Writing bullet points