Note the ASIN, the IP right cited, and the specific issue (copyright, trademark, patent). Vague appeals fail.
Root-cause analysis
State what caused the infringement (e.g. used a protected image by mistake) — honesty beats denial.
Corrective + preventive steps
Remove the asset, retrain, and add a pre-publish check. Show the fix is permanent.
Use a drafting tool
ListingGood can draft the POA from your case details so the structure matches Amazon's expectations.
Free check: Paste your ASIN or listing text for a free preliminary compliance check — we flag risky claims and category issues in seconds, no login required.