Home & Kitchen shoppers buy on material honesty, capacity, and care. A listing that answers 'what is it made of, how big, and is it safe?' converts — and survives compliance review.
Marketplace note (United Kingdom): English listings; UKCA marking replaced CE for the UK market post-Brexit.
State the material (304 stainless steel, borosilicate glass, food-grade silicone) in the title and bullet 1. Material is the top filter for this category.
Give real capacity (liters, oz) and dimensions. Shoppers abandon when size is ambiguous — measure twice, publish once.
Use lifestyle images (on the counter, in the fridge) plus a white hero. For kitchenware, a cooking/in-use shot lifts conversion.
State dishwasher/microwave safe only if true, and surface any Prop 65 / food-contact certifications. Safety claims sell and protect you.
List both capacity and outer dimensions in inches/cm; a dimension image beats text alone.
Only if tested. Unsubstantiated 'BPA-free' is a frequent compliance flag in the US.
Yes — if verified. False care claims generate returns and complaints.
False material/safety claims and missing food-contact compliance are the main causes.