Cosmetics are one of the most heavily policed Amazon categories. Here is the 2026 pre-launch compliance checklist.
Marketplace note (Japan): Japanese required for compliant listings; cosmetics need Japan cosmetic notification, toys need the ST Mark / Toy Safety Standard.
Avoid 'treats acne', 'cures', 'anti-fungal', 'restores'. These convert a cosmetic into a regulated drug and trigger removal.
US color additives must be FDA-certified for cosmetics; some ingredients (e.g., certain sunscreens) are drugs, not cosmetics.
These are not FDA-defined; use only with testing support, or drop them.
EU: CPNP notification plus a Cosmetic Product Safety Report (CPSR). US: FDA establishment registration for certain cosmetics. JP: Japan cosmetic notification.
It is undefined by the FDA; without test support it can read as misleading. Drop it or back it with data.
Only if truthful; pair with specifics. Unsubstantiated 'natural' is a greenwashing risk in the EU.
Truthful statements are allowed; in the EU animal testing is banned, so the claim is expected. Avoid implying medical benefits.
Paste the ASIN or draft copy into a compliance scanner that flags drug and claim risks against Amazon's policy.
Selling on amazon.co.jp (JPY) means these local rules apply in addition to Amazon's global listing policies:
Beauty note: For beauty & cosmetics, ingredient lists and restricted-substance rules (e.g. hydroquinone, certain preservatives) vary by market — verify before launch.
Run a free amazon.co.jp compliance check to flag these before Amazon suppresses your listing.