Bullet points are where most beauty claim violations happen. Here are safe, high-converting examples and the patterns to avoid.
Marketplace note (United Kingdom): UKCA marking post-Brexit; UK cosmetic product notification and toy safety (UKCA) requirements apply.
Example: Deep hydration — hyaluronic acid holds up to 1000x its weight in water for plump, smooth skin.
'Clinically shown to improve skin hydration in 4 weeks' needs a study; 'helps maintain moisture' is safer without one.
Avoid 'cures', 'heals', 'medical-grade', 'sterilizes', 'antibacterial' (unless substantiated for the specific claim).
Only if actually tested by a dermatologist; keep the wording factual, not a drug claim.
Five is standard; keep each under ~200 characters and benefit-led.
Yes, 'free-from' claims are generally acceptable if accurate, but avoid implying competitors' products are unsafe.