The 'search terms' field catches synonyms shoppers use but the title doesn't.
No repeats, no claims
Don't repeat title words or stuff claims ('best', 'cure') — they waste space and risk flags.
Use singulars + synonyms
One form of a word; add locale spellings (color/colour) for cross-market reach.
Pre-check the listing
Run the full listing (incl. backend) through ListingGood's scan for banned claims.
Free check: Paste your ASIN or listing text for a free preliminary compliance check — we flag risky claims and category issues in seconds, no login required.