Higher is safer; below 200 risks deactivation. It aggregates policy compliance and order defects.
Compliance drives it
Listing and policy violations pull AHR down; clean listings keep it high.
Watch the dashboard
Seller Central → Account Health shows at-risk policies early.
Prevent with pre-checks
A compliance pre-check (ListingGood) on every listing prevents the violations that hurt AHR.
Free check: Paste your ASIN or listing text for a free preliminary compliance check — we flag risky claims and category issues in seconds, no login required.